Milka
A fun and straightforward campaign showing appetizing takes of the people's favorite chocolates to help remind us how it is always there for us, while we are enjoying it with friends, watching entertainment or even as a reliable study companion.
01
The Brief
As Milka was finishing their campaign on experiences, they tasked us with carrying the next communication in a new direction: Appetite.
They wanted us to develop their new digital and social media campaign with the chocolate at the forefront.
02
Solution
This new visual identity allowed us to play and have fun with different situations and environments. The character was no longer the human, it was the chocolate.
03
The Campaign
"We are just a Milka away" was the new claim and it showed close ups of the chocolate. Milka tablets destroyed to pieces showing an appetizing view of all the ingredients, videos showing bites, banners displaying the full array of the brand portoflio of products.
04
The Result
By the end, the client had congratulated on a well produced campaign that helped them raise awareness on all of the brands products, giving a spotlight to each one of them. This way, the relationship between Milka and their customers was strengthened and helped boost sales revaluating the importance of chocolate in our lives.