Coca-Cola Y3000
Coke Creations: a special edition Coca-Cola that cas co-created between human intelligence and artificial intelligence. The launch and distribution campaign had to be developed and carried out with the same principles.
01
The Problem
From the global team, Coca-Cola Argentina had received a new product with a marketing campaign already developed to be implemented. What they didn't know was that advertising regulations were about to change in the country, and this campaign coming up from global wasn't going to be achievable.
02
The Solution
The moment we found out about this, we didn't hesitate and didn't wait to be asked. We began adapting and developing a new campaign that met the country's new regulations. We presented the finished campaign before Coca-Cola had the chance to ask us for one.
03
The Campaign
We took the principles of the campaign and adapted them. We mainly were inspired on how AI could enhance artists' work.
Year 3000
We asked artists to work with AI to open portals around the city in the out-of-home displays. We showed the people how their city would look in a thousand years, when collaboration between human and machines would peak.
Fake Out of Home
We filmed a viral video that enhanced with CGI would engage audiences' imagination of how this new product could arrive to the city from the future.
Events
We also developed interactive experiences for the product in events. A screen that could track people's movements and let them open portals to the future.
04
The Result
The Y3000 Coke Creations, the coke from the future, was one of the most liked campaigns on social media that year. We helped thousands of customers try the new flavor and enjoy experiences interacting with the brand they love.