Manuel Castro
Creative Lead (Copy)
Hi, there! I’m Manu.
I'm a Creative Lead
The brands that trusted me to tell their stories
The brands that trusted me
to tell their stories
01
The Work
02
Where I've been
JUN, 2023 - Current
Creative Lead, Hogarth
I was hired to build the creative team from the ground up with my creative couple. I screened and hired creatives that fitted the briefs of the clients we were working for. We worked on TV commercials, digital campaigns, social media campaigns, out of home and branding experiences. The consolidation and correct managing of the whole team was crucial to achieve enormous goals for brands like Coca-Cola, Milka, Tang, Pfizer, Corona.
JUN, 2023 - Current
Creative Lead, Hogarth
I was hired to build the creative team from the ground up with my creative couple. I screened and hired creatives that fitted the briefs of the clients we were working for. We worked on TV commercials, digital campaigns, social media campaigns, out of home and branding experiences. The consolidation and correct managing of the whole team was crucial to achieve enormous goals for brands like Coca-Cola, Milka, Tang, Pfizer, Corona.
JUN, 2023 - Current
Creative Lead, Hogarth
I was hired to build the creative team from the ground up with my creative couple. I screened and hired creatives that fitted the briefs of the clients we were working for. We worked on TV commercials, digital campaigns, social media campaigns, out of home and branding experiences. The consolidation and correct managing of the whole team was crucial to achieve enormous goals for brands like Coca-Cola, Milka, Tang, Pfizer, Corona.
APR, 2022 - JUN, 2023
Lead Copywriter, Wunderman Thompson
Lead the creative team working on Movistar (communications company). I assigned and followed up on the different orders of each of the members (copywriters, web designers, graphic designers and animators), as well as working on the brief and creative ideas alongside them. We strived to find the best marketing solutions for the client and proposed new creative and innovative ideas to reach and engage with new audiences everyday.
APR, 2022 - JUN, 2023
Lead Copywriter, Wunderman Thompson
Lead the creative team working on Movistar (communications company). I assigned and followed up on the different orders of each of the members (copywriters, web designers, graphic designers and animators), as well as working on the brief and creative ideas alongside them. We strived to find the best marketing solutions for the client and proposed new creative and innovative ideas to reach and engage new audiences everyday.
APR, 2022 - JUN, 2023
Lead Copywriter, Wunderman Thompson
Lead the creative team working on Movistar (communications company). I assigned and followed up on the different orders of each of the members (copywriters, web designers, graphic designers and animators), as well as working on the brief and creative ideas alongside them. We strived to find the best marketing solutions for the client and proposed new creative and innovative ideas to reach and engage new audiences everyday.
SEP, 2022 - MAY, 2023
Head of Storytelling, The Network
Alongside a talented creative team, I developed the brand identity of The Network, a networking and hiring startup. I boosted the engagement of the brand with the clients and users. A challenge we had to overcome was to find the right tone, one that could capture the target audience and at the same time look legitimate and serviceable to potential investors. Today, The Network is used by hundreds of CEOs around the world to find their next employees.
SEP, 2022 - MAY, 2023
Head of Storytelling, The Network
Alongside a talented creative team, I developed the brand identity of The Network, a networking and hiring startup. I boosted the engagement of the brand with the clients and users. A challenge we had to overcome was to find the right tone, one that could capture the target audience and at the same time look legitimate and serviceable to potential investors. Today, The Network is used by hundreds of CEOs around the world to find their next employees.
SEP, 2022 - MAY, 2023
Head of Storytelling, The Network
Alongside a talented creative team, I developed the brand identity of The Network, a networking and hiring startup. I boosted the engagement of the brand with the clients and users. A challenge we had to overcome was to find the right tone, one that could capture the target audience and at the same time look legitimate and serviceable to potential investors. Today, The Network is used by hundreds of CEOs around the world to find their next employees.
NOV, 2018 - MAR, 2022
Creative Copywriter, Pipol Hub
I was hired as a Copywriter to oversee the creation and development of concepts and campaigns for big brands. I worked with the whole creative team (designers, video editors, animators and social media managers) to create impactful digital campaigns, ambitious TV commercials and engaging social media calendars. I was tasked with upholding the level of quality of the agency and supervising the creative process from brief to delivery.
NOV, 2018 - MAR, 2022
Creative Copywriter, Pipol Hub
I was hired as a Copywriter to oversee the creation and development of concepts and campaigns for big brands. I worked with the whole creative team (designers, video editors, animators and social media managers) to create impactful digital campaigns, ambitious TV commercials and engaging social media calendars. I was tasked with upholding the level of quality of the agency and supervising the creative process from brief to delivery.
NOV, 2018 - MAR, 2022
Creative Copywriter, Pipol Hub
I was hired as a Copywriter to oversee the creation and development of concepts and campaigns for big brands. I worked with the whole creative team (designers, video editors, animators and social media managers) to create impactful digital campaigns, ambitious TV commercials and engaging social media calendars. I was tasked with upholding the level of quality of the agency and supervising the creative process from brief to delivery.
2024